Say hello to our new look
New website and rebrand launched!
7th March 2022
We’re excited to announce the launch of our new website and rebrand!
“The business has seen quite a few changes over the last few years, with new contracts won, new clients brought on board, and the expansion of our team and services into new sectors,” says Nick Thackray, Managing Director here at Citi Group. “When we came to sit down and have a proper look at our brand and the way it was being presented to existing and potential clients, we realised that it didn’t ultimately reflect who we are as a company, or what we can offer to our customers.
“I initially found Root Fifty-Two after someone recommended their work via LinkedIn. After visiting their website to scope them out, I decided to reach out and see how they might be able to help us. Following an initial get-to-know-you chat, we decided that they were the team for the job, and set to work with developing a new website and bringing our look more up-to-date.
“In working with the team, our aim was always to make slight modifications to the brand and logo as a means of modernising the overall look, but once we’d seen some of the concepts that they’d put together, we decided a more substantial rebrand would be the best way forward. The result is a look that’s clean, minimal and professional, which we believe is not only more modern, but also helps us to stand out amongst competitors in the current market.
“When it came to the website, we trusted the Root Fifty-Two team to work their magic, and we’re very happy with how it has turned out. In terms of design and user experience, it’s a huge step away from our old website. The new site not only clearly outlines our key service areas, allowing us to demonstrate our experience, accreditations, and specialist industry knowledge, but it also more accurately reflects who we are as a business, bringing our look and the impression of our brand more closely in line with our success and current position in the market.”
At Citi Group, our expert team of professional and fully qualified engineers has been delivering effective and efficient electrical engineering solutions for over 25 years, for clients in all sectors across the UK.